The start of something
that changes everything.
Gravity Partners is a digital first branding, strategy and creative agency. Focused on the connected consumer, we help brands reinvent the way they go to market in a networked world.
Everyone has something to say and now, they all have a voice. Successful social brands that truly leverage the power of networks know that customer participation and experience is the basis of the marketing proposition.
Becoming a social brand requires taking notice of all the interactions that create context and meaning over time - rather than just the big bangs of life.
We now find out more about people through what they’ve done, when they did it, why they did it and what they’re doing, rather than what they’re willing to tell us in a focus group.
Use of communication technology is constantly evolving and being a social brand necessitates understanding how to be relevant to the rhythm of people’s lives as they experience these changes.